Program Overview Know About Our Communication Design Courses:

This 4-year Bachelor of Design (B.Des.) in Communication Design is designed for Indian students, drawn from global best practices.

The curriculum is multidisciplinary, integrating core design skills, media specializations, humanities, business, AI, and cognitive ergonomics to prepare students for careers in government, corporate, and NGO sectors in India and worldwide. It addresses rapid industry changes driven by AI and digitalization, emphasizing India’s cultural context and global competitiveness.

Year 1: Foundation Year

Objective: Establish core design, creative, empathetic, and cognitive skills, fostering unlearning and conceptual thinking.

Semester 1
Rationale:

• Design thinking ensures early focus on empathy, aligning with user-centered design principles.
• Fine Arts Studio promotes creative exploration, addressing the user’s interest in unlearning.
• Core subjects mirror foundation programs at RISD and NID, building essential skills.

• Storytelling supports the user’s interest in writing, enhancing narrative design skills.
• Cognitive ergonomics introduces user-centered design early, as requested.
• AI-integrated tools legitimize student usage, guiding ethical application.

Year 2: Core Skills Development

Objective: Deepen technical and conceptual skills in communication design, integrating sociology and multidisciplinary perspectives.

Semester 3
Rationale:

• Sociology and Copywriting enhance cultural sensitivity and communication, preparing students for diverse sectors.
• Core design subjects align with Parsons and NID, ensuring technical proficiency.

• Cognitive ergonomics deepens user-friendly design, addressing user’s request.
• Electives allow early specialization, with feasibility ensured by minimum enrollment.

Year 3: Industry Mediator/ Industry Orientation

Objective: Apply advanced skills in real-world contexts, integrating AI and industry exposure.

Semester 5
Rationale:

• AI Tools for Design addresses user’s emphasis on AI developments, ensuring future-readiness.
• Internship provides practical exposure, as at RISD.

• Sustainable Design elective addresses environmental trends.
• Industry Project mirrors NID’s live project approach.

Year 4: Specialization & Portfolio Development

Objective: Encourage specialization, professional practice, and portfolio preparation.

Semester 7
Rationale:

• Electives like AR-VR Design align with emerging technologies.
• Portfolio Development ensures job readiness, as at NID.

• Graduation Project applies all skills, similar to RISD’s senior thesis.
• Social Impact aligns with ethical design trends.

Students choose electives to tailor their education, with feasibility ensured by:

• Core Electives: Regularly offered (e.g., Sustainable Design, AI in Design).
• Rotating Electives: Niche topics (e.g., Game Design, AR-VR Design) based on enrollment.
• Online Partnerships: Collaborate with platforms like Coursera for specialized electives.
• Minimum Enrollment: 10 students required to run an elective, with pre-semester surveys.

Projects align with career paths:

• Government: Public campaign designs (e.g., health awareness).
• Corporate: Branding and digital content creation.
• NGOs: Social impact communication materials.

• Assignments: Evaluate technical and creative skills.
• Projects: Assess real-world application.
• Presentations: Develop pitching skills.
• Exams: Test theoretical knowledge.
• Portfolio Reviews: Ensure professional readiness.

• Cultural Relevance: Sociology and cultural projects ensure local resonance.
• Industry Collaboration: Partnerships with Indian firms and NGOs.
• Global Competitiveness: Exposure to international design standards.